Keep the user engaged through some form of interactivity. If the user isn't commenting or posting, then they are interacting with your site in some fashion (flash, videos, AJAX interactivity, etc).
If your site is just the same static pages, then once they read them once, the user never has a reason to ever return. Give the user a different experience each time so they always have a reason to go back.
Dani
The Queen of DaniWeb
21,343 posts since Feb 2002
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