This segment of the class will cover transactions in the broad sense of the term, generally referring to all interactions between the website owner and the website users.
One of the first elements addressed in e-commerce transactions is how to guarantee that a valid contract has been entered between the parties. Assessing the validity of contracts is complicated in the Internet environment because the contracts are paperless. Digital signatures are therefore essential in helping to promote e-commerce because they ensure that all parties have entered in a binding contractual agreement.
To track ecommerce transactions on your website, you will need to do two things:
* Enable ecommerce for your reports
* Configure your shopping cart to send the ecommerce data to Google Analytics