The level playing field is being altered. Instead of price and click through being the determining factors of which ads get shown, now Google AdWords has a quality score that requires much more from their advertisers. I think this is a good move on Google's part, but it is making things more difficult for small and new website owners who want to take a dip into the PPC world.

Pay Per Click is also fast! You can start seeing results in terms of traffic almost immediately!
But for it to really be meaningful you must combine it with an effective SEO else you won't get a good ROI.

Another benefit is cost control, you have can set your own budget for each campaign.

Basically it is cost efficient, Definite, Flexible, Low Risk..

The PPC game is much tougher these days but is still one of the best methods to put your offer in front of targeted traffic. Here's some tips if your using Google Adwords.

1. Use one keyword per ad group
2. Write targeted ads
3. Site structure: about us, contact us, private policy, terms and
conditions, site map, and index
4. Test, test, tweak and test
5. Go after long tailed keywords that have a low cost per click
6. Set an affordable daily budget. Rule of thumb is $5 per 50
keywords
7. Maintain at least a 1% click through rate for quality
8. Use Adwords editor to tweak CPC and Ad positions

Yahoo is ranked number 1 last time I checked Alexa.com

I have had great success with Yahoo Marketing Solutions

I agree with kennedyzor.

Pay per click advertising is the fastest way to reach your customer.
The best thing about the pay per click advertising is its inbound, you don't need to show advertisement to unnecessary user, which is very prominent in outbound marketing(TV, Radio, Magazine etc)

I think during this economic slowdown also pay per click advertising is much much powerful marketing too.

Thanks,
SNIP






[QUOTE=kennedyzor;749020]Pay per click advertising works because:

* By using the bidding system, similar to how an action works,everyone can compete on a level playing field.
* Pay per click is cost efficient.
* Results are measurable.
* It's extremely well targeted.
* Pay per click is the ultimate in direct response.
all the above thougth's of pay per click advertising benefits. This is the one of way of the marketing method that you should be using.

SNIP

Hi,

I appreciate the concern which is been rose. The things need to be sorted out because it’s not about the individual but it can be with everyone.

Smith

Car Finance

It is a flexible and relatively low cost method of promoting your website and generating interest that can help you achieve your company's targets. However, there are some drawbacks too of this advertising.

If PPC campaign is done through proper analysis or selection of keywords then Website gets easily business/visibility/traffic.