What is the difference between SEO and PPC? I understand what each means but dont they technically do the same things?
SEO and PPC is the form of search engine marketing (SEM) and don't technically the same things. SEO is for a long term result in the search engine and usually the seo expert do link building and on-page optimization while PPC is for short term result if you want to earn revenue easily but its also depends on your strategies.
I would think it would be less valuable to pay for traffic with the intention of a sale only to direct them to your page about the sale which directs them to a sales page of the product.
It seems redundant even, unless of course you have some hardcore know-how and your review is really on par. But, that would mean your advertisement would have to be very specific.
If I click an ad that claims this product can cure nipple aches or whatever, only to find myself on a page with a review of a product. I might just hit my back button and go to the next entry.
I guess it would be interesting to see some cross-testing.
Everybody wants to get business through their online resources and for it they try to be visible top in results pages of search engine. Google(Search Engine) is the source of making money. PPC is like direct payment to Google for getting business as Google placed the website in top sponsored results. On the other hand SEO is the techniques or changes done in/for website to get good visibility in top results through targeted keywords.
Both PPC and SEO are meant for getting traffic to your website. But SEO is more traffic focussed whereas PPC is Lead(conversion) focussed.
I will say if you are planning for buy your product then definitely go for PPC but if you have B to B portal then go for SEO. SEO is a slow process and take time to achieve a position in search engine, whereas PPC is the fast and your will start getting see your ads with in 15mins.
Pay per click is paid listing and you have to pay per every click to the search engine wherease in SEO you don't have to do much investment but need long time dedication.
SEO is divided into two parts On Page Seo and Off Page Seo. There are various methods involved in SEO like directory submission, blog posting, blog commenting, forum commenting. They are effective in making a website rank higher in search engines. PPC is a part of SEO. It involves lot of keyword research.
What is the difference between SEO and PPC? I understand what each means but dont they technically do the same things?
Technically, yes they both get you placed in the search engines. SEO takes much longer to do this and the traffic is less targeted, and usually somewhat less effective than ppc traffic. PPC can be setup overnight, but you pay per click. There are distinct pros and cons to each.
No one has posted to this discussion for at least three months. Please let old threads die and do not reply to them unless you feel you have something new and valuable to contribute that absolutely must be added to make the discussion complete. Otherwise, please start a new thread in this forum instead.
Unsolved 
