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Mar 25th, 2009
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Adwords as a branding exercise

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Hi,

I have separated my "Search Only" and "Content Only" campaigns. and, I bid "much" lower on my "Content Only" campaigns (which have my company name in the title) reletive to my "search only" campaigns.

If I bid lower on 'Content Only' it is a pretty good deal. I get massive impressions at a very reasonable price. I don't get many clicks but it's ok because my main purpose is branding of my website by getting good impression.

And, to get branding of my website - it's really a good idea to make my company name or website visible in the first line of the ad or a catchy description which includes the name I wish to make brand.

What is your opinion on it?
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shennon is offline Offline
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since Feb 2009
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Apr 7th, 2009
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Re: Adwords as a branding exercise

yes..Adwords is the best suitable for you..
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kerryjim42 is offline Offline
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Jun 4th, 2009
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Re: Adwords as a branding exercise

Click to Expand / Collapse  Quote originally posted by shennon ...
Hi,

I have separated my "Search Only" and "Content Only" campaigns. and, I bid "much" lower on my "Content Only" campaigns (which have my company name in the title) reletive to my "search only" campaigns.

If I bid lower on 'Content Only' it is a pretty good deal. I get massive impressions at a very reasonable price. I don't get many clicks but it's ok because my main purpose is branding of my website by getting good impression.

And, to get branding of my website - it's really a good idea to make my company name or website visible in the first line of the ad or a catchy description which includes the name I wish to make brand.

What is your opinion on it?
Great strategy if you need only branding. Google will definitely give you very good impression from your content pay per click campaign.
I will suggest you to use banner ads more than text ads. As in content banners are more visible and attract more users.
Last edited by ppcfreelancer; Jun 4th, 2009 at 2:20 am.
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ppcfreelancer is offline Offline
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Jun 20th, 2009
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Re: Adwords as a branding exercise

Google is the best in cpc /cpm but dont bid more than 1$ cause cpm have little conversion
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Web Peak is offline Offline
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since May 2009
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Jun 26th, 2009
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Re: Adwords as a branding exercise

I think the trademark name get more leverage through Adword, it help in increasing the brand’s exposure.
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bobchrist is offline Offline
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since Jan 2007

This thread is more than three months old

No one has posted to this discussion for at least three months. Please let old threads die and do not reply to them unless you feel you have something new and valuable to contribute that absolutely must be added to make the discussion complete. Otherwise, please start a new thread in this forum instead.
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