PPC helps a lot in building huge amount of traffic. It is very popular and very useful.

I think PPC is the best program using which we can drive the traffic to our website. It is also the cheapest among other paid promotion.

One point should be consider here. PPC is only good for traffic. Sale Conversion is again dependent upon the landing page plus ability to convince user to sign up using the sales inquires + look of landing page + all good information about whatever we sell.

i agree with but you should be consider about the ads