Sorry, no experience with FindWhat. Although they are relatively small compared to Google or Overture. Do their sponsored results show up on other partner sites? Have you tried an AdWords campaign? I've found it to be more cost-effective than Overture. Good luck!!
cscgal
The Queen of DaniWeb
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from what I have seen it is usually better to spend time finding more niche keywords to run on Google and Overture before spending too much money on tier 2 PPC search engines.
seobook
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