With Adwords, should you start with the search or content network?
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Hello.
For the past month I have been researching and downloading free ebooks on Google Adwords. But half and half, they tell me to either start with the search network turned on and pay per click, or the content network (which is supposed to really work well) and pay per impression.
Re: With Adwords, should you start with the search or content network?
In most of our campaigns the content network has never performed that well as far as conversions go and that is across a broad range of client industries. It is however, an inexpensive option to get started in PPC.
Re: With Adwords, should you start with the search or content network?
You can get some slight branding through content and get conversions but usially very few and ultimately the conversion percentage I find to be higher.... the people are searching for something then find you vs someone on a site for whatever reason not necessarily looking to buy or convert to something else
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