With my adword campaigns, I am very careful of the Quality Score associated with each keyword because this scoe influences the amount of impressions served and affects the CTR as well.
InsightsDigital
Posting Virtuoso
1,761 posts since Jun 2009
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Let me tell all of you. This is more because of landing page issues. They have implemented the landing page quality guidelines more strictly ever than before. Now you can't run an adwords campaign with only one page on the site. They ask for a full site. Atleast the site should have following pages. "Privacy Policy", About us", "contact us" along with home page.
jrafique
Junior Poster in Training
85 posts since Dec 2008
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