Hi WEPrimo, Welcome to DaniWeb. I believe you are referring to Search Engine Optimization (SEO). Ultimately you want to make sure your site is easy to read and navigate for both human visitors and search engine robots. There are many more SEO techniques being discussed over in the SEO section at DaniWeb - Feel free to check them out and post related questions...
http://www.daniweb.com/forums/forum45.html

Although it sounds confusing, social media optimization is basically generating traffic to your sites through social media websites. The advantages of using these are that you draw more traffic to your website. More traffic to your website may lead to more affiliate sales for you.

this is from wikipedia http://en.wikipedia.org/wiki/Search_engine_optimization
hope this helps..

Onpage optimization - do keyword search - try to find good and popular keywords, incorporation of those keywords in url, body, meta, alt, content and off-page optimization like try to get links from popular and relevant website to your website. do link building for your website.

I think you are better off focusing on the on-site optimization.

Forget entirely on social medial spamming.

Make unique, credible, important content and learn how to optimize your web page components.

Create a web presentation primarlily for the potential Interent visitor otherwise you'll have to try to enforce your content (make it appear to be important) externally using whatever link building scheme is popular.

Craft great content! That's what SEO is about, not easy but gives you the best opportunity for sustainable top rankings.

Remember that "fly-by-night" techniques give you fly-by-night traffic and not necessarily qualified traffic, which refers to the visitor that performs a search, finds your web page and click through, and the unqualified traffic may impress your hit counter but is not the type of traffic that will influence your ROI positively (I'm refering especially to the social media power spammers and link building schemers).

Hi friend, optimization is a process of improving the volume or quality of traffic to a website from search engines by various methods. In simple put your business in top of search engine result pages. I will suggest you a tool which is only available in TolMol.com ,its best because it also shows who are your competitors in markets.
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Are the techniques that you need to implent in your website and out that can help you to achieve better search engine rankings. In knol.google.com/k/seo-basics you can find a basic explanation about SEO.

Hi WEPrimo, I see you've been given some great advice already so I will try not to repeat. But I felt I should emphasize that SEO is not a quick fix / one-off thing.

It's a long-term thing and you need to keep at it for months before you start to see any ROI. Updating the content on your site and keeping it up-to-date and relevant to your target audience is the basically what you need to do.

what kind of optimization? White Hat Or Black Hat?