I think you are better off focusing on the on-site optimization.
Forget entirely on social medial spamming.
Make unique, credible, important content and learn how to optimize your web page components.
Create a web presentation primarlily for the potential Interent visitor otherwise you'll have to try to enforce your content (make it appear to be important) externally using whatever link building scheme is popular.
Craft great content! That's what SEO is about, not easy but gives you the best opportunity for sustainable top rankings.
Remember that "fly-by-night" techniques give you fly-by-night traffic and not necessarily qualified traffic, which refers to the visitor that performs a search, finds your web page and click through, and the unqualified traffic may impress your hit counter but is not the type of traffic that will influence your ROI positively (I'm refering especially to the social media power spammers and link building schemers).
canadafred
SEO Consultant
1,021 posts since Feb 2006
Reputation Points: 192
Solved Threads: 28
what kind of optimization? White Hat Or Black Hat?
No no, whatever it is you're talking about I'm suggesting you have a look at thoseOut of the Blue Hats. Bunch of crazy university smart ass kids that come up with this ridiculous, absolutely purposeless link building strategy, that works like a friekin' PR pumpin' machine and it can cause for significant improvements in the rankings, for about a week then the repetitiveness of the off-site delivery mechanism triggers the spider. Red flags start shooting up and the search engine snaps open its devaluation scissors. CHOP Chop chop chop.
canadafred
SEO Consultant
1,021 posts since Feb 2006
Reputation Points: 192
Solved Threads: 28
research and analyze the keywords and phrases that will bring in the most traffic through search engines (with least competition).
Insert these keywords in page title, url, hi, and throughout the beginning and end of the content in a totally natural writing style.
Big tip - most keywords in big industries are impossible to get first page search results so focus on optimizing for local.
It takes a lot of experience to get results... if it's a big company then consider outsourcing the SEO
newviewit.com
Junior Poster in Training
88 posts since Sep 2009
Reputation Points: 12
Solved Threads: 1