Can anybody explain me how ppc works?:)
I'm no PPC expert but essentially you pay to have ads put in the sponsored listings located on the search engine results pages. Actually, you only pay when a searcher clicks your ad and arrives at your web sites, theoretically. Now, this is a basic definition but that's about it.
canadafred
SEO Consultant
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In general, PPC is a form of CPA - you are paying for a user interaction. You are paying some advertising company (be it Google, Yahoo, MSN, AdBrite, etc..) money each time someone clicks on your ad. The more effective your ad is (in terms of attracting clicks), the more you pay.
boattraveller78
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Pay Per Click advertising campaign is keyword selection. Keywords are selected depending on their popularity and relevance to your website. You would have to pay more for the popular keywords and that must be kept in mind while selecting keywords.
BlackhatSEO
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Actually a good place to learn about PPC is at adwords.google.com/
Do remember that the more popular the keyword, the more it may cost you to get it in position 1.
InsightsDigital
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