How much do you spend on your PPC campaign and how do you track your ROI?

Do you keep track weekly? Monthly? Quarterly?

Do you use software to track your ROI?

I believe any serious expert must track and use meaningful metrics to analyze results. Discuss!

Anywhere from $0/month up to $10,000/month. Average of $2K-3K a month. Whenever I make adjustments, I keep track HOURLY for about a week or so. Then, I keep track daily. No software ... just Google Analytics integration.

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