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pay per click vs organic placement

 
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What are some of the key factors to keep in mind when optimizing your web page for BOTH pay per click and organic? I've got a general list of tips and tricks for organic placement and pay per click placement seperately, but what about universal factors to keep in mind when trying to achieve BOTH?

 
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Hi JamieLynnSEO...

Univeral factors for achieving good rankings in organic placement includes onpage and offpage optimization factors like adding title tags, writing about description of the page,adding your keywords & main primary keywords in <h1> header tags, adding <alt> tags & the list is endless....

For PPC, I would suggest the main factor is Title and keywords of the ad....ofcourse keyword bidding is the main factor but still above 2 factors should not be ignored....

 
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Thanks!

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