When banner ads are displayed on most websites (ecommerce sites, internet forums, article pages, free email inboxes, etc.), are advertisers charged per click, or per impression (CPM)? What's the norm?
kevin32
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Jump to PostYou can choose to go by CPC or CPM model based on what your budget and objective is. If you are looking for more awareness and visibility then go for CPM. If lead generation is your objective go for CPC.
Jump to PostIt depends on the amount and type of traffic you're getting. If a specific niche market is coming to your site and you have a high Click through ratio, then you want to pursue CPC to maximize your profits every quarter. If you're getting a ton of traffic from various …
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