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Jump to PostTrying to get a general idea of how many keywords people other than myself generally target for a single PPC ad campaign.
How does it affect your CTR? What is your "rule of thumb?"
I will never recommend using many keywords in an ad group- just because its too hard …
Jump to PostI use thousands upon thousands of keywords, split across about 250 ad groups. Each of DaniWeb's 100 forums has about 2-3 ad groups. For example:
Forum being targeted: Networking
Ad Group: Networking - Routers
Keywords: router, routers, routing, using routers, about routers, with routers, configuring router, linksys router, cisco …
Jump to PostIt depends purely on the company and the keywords that you find. For some of my campaigns I've just targeted one keyword per PPC advert and had very good results.
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