Pay-per-click can be a valuable tool when used in conjunction with an organic SEO campaign. On DaniWeb, we rely on organic SEO for all our longtail traffic to all of our forum threads. This is where the majority of our ad revenue comes from. However, we then rely on Google AdWords to direct visitors to our homepage and proper landing pages (which are mostly navigational pages, so Google doesn't send traffic to these pages.) These are the pages that encourage the most amount of new signups and repeat visitors.
cscgal
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@cschal Wat is organic SEO?
rv1990
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Organic SEO is when traffic comes to you naturally from the search engines without you having to pay for it.
cscgal
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PPC is paid internet marketing to increase your business sales and traffic on your website.
Rauny
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