Sometimes, PPC does wonders for a website. I have seen many websites that were unable to pull organic traffic... But after PPC, their conversion rate improved.
PPC advertising:
- Ensures high quality traffic
- Boosts global exposure
- Increases local visibility
- Brings instant gratification
- Offers real time trackability
- Allows total control over your budget
I am all for it! I use a tool called ‘Keyword Country’ to build better structured PPC campaigns quickly ... Quite helpful!