Pay per click is an Internet advertising model used to direct traffic to websites, where advertisers pay the hosting service when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.
claydcousta
Junior Poster in Training
64 posts since Jun 2011
Reputation Points: 7
Solved Threads: 0
PPC can be an effective way of driving traffic to your website. You are able to target specific keywords that are most likely to drive the type of customer you want to your site. However, it is still best to have organic searches, this will ultimately drive more traffic.
jgand
Junior Poster in Training
59 posts since May 2009
Reputation Points: 10
Solved Threads: 2