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Mar 9th, 2006
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Google AdWords Demographics

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There's a new feature for Google AdWords ... You can essentially pick various demographics you wish to target, and the system will create a list of Google Network sites that are popular with that audience. The demographic information comes from comScore Media Metrix.
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cscgal is offline Offline
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since Feb 2002
Mar 9th, 2006
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Re: Google AdWords Demographics

Well, it's about time
Below are the targeting options. Currently, it's only available for the Site-Targeting campaigns.

* Gender
o Female
o Male
* Age
o 18-24
o 25-34
o 35-44
o 45-54
o 55-64
o 65+
* Annual Household Income (USD)
o 0-14,999
o 15,000-24,999
o 25,000-39,999
o 40,000-59,999
o 60,000-74,999
o 75,000-99,999
o 100,000+
* Ethnicity
o Any
o White/Caucasian
o Black/African American
o Asian/Pacific Islander
o Hispanic

Children
o Children in household
o No children in household.
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shimon is offline Offline
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since Mar 2006
Mar 9th, 2006
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Re: Google AdWords Demographics

I tried using it but it just doesn't work as effectively as keyword-targeting for me. Our forums require a certain level of expertise about the industry in order to participate.
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cscgal is offline Offline
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Apr 21st, 2006
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Re: Google AdWords Demographics

Haven't played around much with Adwords Demographics. Dani, are you sure the data comes from comScore? Read somewhere that the data comes from user registration info.
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jewboy is offline Offline
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since Feb 2005
Apr 21st, 2006
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Re: Google AdWords Demographics

That's what the Google FAQ said Didn't get that out of a third party.
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cscgal is offline Offline
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Apr 26th, 2006
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Re: Google AdWords Demographics

Does google plan to roll out the same feature for the search network?
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mgru is offline Offline
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since Apr 2006
Apr 28th, 2006
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Re: Google AdWords Demographics

It is rumored that both Google and Yahoo are working on similar demographic targeting as MSN adcenter currently offers.
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shimon is offline Offline
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since Mar 2006

This thread is more than three months old

No one has posted to this discussion for at least three months. Please let old threads die and do not reply to them unless you feel you have something new and valuable to contribute that absolutely must be added to make the discussion complete. Otherwise, please start a new thread in this forum instead.
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