Demographic site selection is a way to find and run your ads on sites with the right audience for your AdWords campaigns.
A demographic group is an audience that shares a particular trait or characteristic. This trait might be age, gender, income, or some other factor. If your product appeals to young women, for instance, you might want to target sites popular with the female demographic, the 18-24 age demographic, or both.
It looks like Google just added a new feature for site-targeted campaigns within Adwords to compete with MSN's adcenter. Has anyone tried this yet?
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