Yes, this is simply how Google AdWords operates. Obviously google wants to keep the ads in its search result pages on target and links that searchers would be interested in and find useful. If your ads aren't being clicked on, google doesn't feel they are relevant and should be listed.
What you need to do is change your keywords or your ad write-up to be more relevant and entice people to click. What I do is create a new Ad Group for each and every of the 90+ forums on DaniWeb. i.e. I have a PHP ad group, a Security ad group, etc. Each ad group contains keywords specifically targeted to that group. And ads that are directly related to each ad group and click thru to the actual forum pages.
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The Queen of DaniWeb
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since Feb 2002