Yes, this is simply how Google AdWords operates. Obviously google wants to keep the ads in its search result pages on target and links that searchers would be interested in and find useful. If your ads aren't being clicked on, google doesn't feel they are relevant and should be listed.
What you need to do is change your keywords or your ad write-up to be more relevant and entice people to click. What I do is create a new Ad Group for each and every of the 90+ forums on DaniWeb. i.e. I have a PHP ad group, a Security ad group, etc. Each ad group contains keywords specifically targeted to that group. And ads that are directly related to each ad group and click thru to the actual forum pages.
cscgal
The Queen of DaniWeb
19,421 posts since Feb 2002
Reputation Points: 1,474
Solved Threads: 229
Oh really BizSeek? That's very interesting to know that they really are willing to go the extra mile to help you like that.
cscgal
The Queen of DaniWeb
19,421 posts since Feb 2002
Reputation Points: 1,474
Solved Threads: 229
they only charge you when you get clicked on or when your account is underperforming they charge a $5 reactivation fee after the second one I think.
the excellent and at risk ratings went away a while ago.
seobook
Junior Poster in Training
54 posts since Jan 2005
Reputation Points: 12
Solved Threads: 1