PPC is fine if you know what you are doing, but a fast way to lose money if you don't. On the other hand you can improve your SEO skills free of charge. For beginners I'd recommend learning about SEO first and then approaching PPC with some knowledge of keywords and so forth.
Hirohurl
Junior Poster in Training
64 posts since Aug 2007
Reputation Points: 10
Solved Threads: 1
silveraden
Junior Poster in Training
50 posts since Nov 2007
Reputation Points: 10
Solved Threads: 0