If you sell a product or service, having a forum can put you in touch with your customers at a more personal level. There is an instant feeling of brand loyalty and that there is amazing customer service when they feel that not only do they have an instant way of reaching you, but you have enough faith in what you deliver that you're willing to let your customers post what they think about you (the good, the bad, and the ugly) in a permanently placed post on your own site for all your future customers to read.
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The Queen of DaniWeb
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since Feb 2002