I definitely think that a launch party, and everything you are doing for it, is a superb idea. It's great for word-of-mouth marketing as well. The only thing that I am not entirely sure of is your idea to host it on New Year's Eve. That is usually a time when people are out partying and celebrating the New Year - I'm sure there are going to be a handful of people who would have otherwise checked out your launch party if it wasn't for the date. When trying to drive traffic to your site, it's hard enough to compete with all of the other great stuff to do online. But now you are trying to compete with people's offline real lives as well.
Administrator
Staff Writer
Reputation Points: 1422
Solved Threads: 162
The Queen of DaniWeb
Offline 13,645 posts
since Feb 2002