Robert, You can say that link exchange is generally done to get traffic, but the method can't be counted in "Black Hat Seo". As per google, Paid links are a black hat method. Link Exchange is a mutual understanding between to peers, so we can't say it Black Hat Seo.
Also, as per Wikipedia, the following methods can be count as Black Hat Methods.
(Keyword Stuffing, Hidden Text, Meta Tag Stuffing, Doorway pages, Scraper Sites, Link Farms, Spam blogs, Page Hijacking, Buying Expired Domains, Cookie Stuffing, Blog/comment/wiki spam, Mirror sites, URL redirection, Cloaking, etc).
Robdale
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Nikesh, What may be the reason people don't put your link? While your site is such a good looking site with simple layout and navigation.
What do you think?
Robdale
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Hey nikesh,
If you have not joined the social bookmarking sites like twitter and digg then i will suggest you to join them. There are lots of opportunities where you can find similar niche sites which will be interested to link exchange with your site.
Robdale
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Just check out the forum thoroughly you will know the difference between them. Also there is gray hat SEO.
Robdale
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631 posts since Jan 2009
Reputation Points: 61
Solved Threads: 5
i think you have already answered the question, by telling people what i am doing right now. Just need to add friends to tell that.
Robdale
Practically a Master Poster
631 posts since Jan 2009
Reputation Points: 61
Solved Threads: 5