Blogger outreach is a great way to generate traffic and develop your footprint within your vertical. One thing you've better be sure, when you perform outreach to bloggers your offering/website has to be ready for primetime. Be sure you coordinate with your dev dept, CTO, make sure you're on the same page. Nearly blew a cover piece with Cnet, had to work hard to repair the damage there and blew a huge one with TechCrunch because I was getting bad info from CTO about the state of our product/offering.

Thanks for sharing your experience. Yes, I had a similar story where I shared my "still in the design stage" website with a client, despite a caveat that the site is still in development, and I learned my lesson ever since.