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Online Panel Research - Do you used them to develop insights for your marketing plan?

In order to develop insights for its market research section of the marketing plan, some companies use panel or internet research surveys. I actually have developed a few myself. So if you do it in-house or use an outside vendor, what do you think now after reading this:
http://www.nytimes.com/2009/09/05/technology/companies/05nocera.html
?

InsightsDigital
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For those who are pro-Microsoft, Microsoft has their own research panel you can participate. Google it.

InsightsDigital
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1,761 posts since Jun 2009
Reputation Points: 68
Solved Threads: 9
 

This article has been dead for over three months

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