To gain the most exposure for any website you must first begin by creating keyword rich content. To do this, use the Google External Keyword tool http://adwords.google.com/select/keywordtoolexternal. Use words and phrases that are relevant, have low competition, and have a decent amount of searches (monthly). Note that the default setting for this tool is United States (at least for me since I live in the US). The second piece of advice I can offer is to create a good link building strategy. Look for social bookmarking sites that allow you to post links to the site you listed above. It should be noted that not all sites that post up your links are equal. Some links are