Thinking about it, I would define it as a spin on word-of-mouth
If you compare traditional marketing as a centralized system, where the brand/company spreads the message, in viral marketing, you have all these small systems (people) spreading the message. Sort of like peer-to-peer vs. central
Reputation Points: 10
Solved Threads: 2
Junior Poster in Training
Offline 53 posts
since Dec 2009