Which is more affective: Banner Ads or Text Links?

[Young Teck 06]

Okay, all my online literate and advertising and marketing people, let's have a poll. I have been debating with another guy at another forum which is more affective: banner ads or text links?

Please help me out and vote here!

[pulse]

:) From my tests and experience, Text ads are more effective.

[cscgal]

It completely depends what you're trying to accomplish. Banner ads work best for branding once a site is successful and established. They are pretty good at getting some word of mouth going as well. Text links work best to boost SEO. Having inbound text links will convince the search engines that your site is worth investigating - the more backlinks, the deeper the spiders will crawl and the more pages they'll index.

[mddv]

It completely depends what you're trying to accomplish. Banner ads work best for branding once a site is successful and established. They are pretty good at getting some word of mouth going as well. Text links work best to boost SEO. Having inbound text links will convince the search engines that your site is worth investigating - the more backlinks, the deeper the spiders will crawl and the more pages they'll index.

That is very true dani. Banners help with branding and text links help with search engine popularity. But they both do the same thing if you do it effectivly and that is drive traffic.

Good Luck

[platnumcn]

Of course, it would be text link.

[sanora]

Its a proven thing, that text ads are more effective than of banners....

[cscgal]

My post in this thread from 2005 (back when AdSense was a baby and buying text links wasn't considered so taboo) suggested that text links work because of their SEO benefit. I still think text links work, but now I'm talking about the AdSense kind ... contextual ads that can be much more tailored towards a particular page's content than banner ads ever could. Text ads work better because they tend to be more relevant.

[net4nuts]

Well.. i kinda agree with most of the responses here... It totally depends on what you are trying to achieve... both Banner and Text Link ads are equally usefull, provided you use them according to your target viewers, webpage where you are placing ads and the context !