954,174 Members — Technology Publication meets Social Media
Username:
Password:
Lost login information?
Have something to say? Contribute New Article Reply to this Article

Mark Hughes - Buzzmarketing Book

Found this in Monday's issue of USA Today:

In 1999, while working for Half.com, a start-up Web marketplace, Hughes got tiny
Halfway, Ore., to temporarily change its name to Half.com for a fee. He put
advertisements on the backs of fortune cookies and in New York City urinals.
"Don't piss away half your money; head to Half.com," read the urinal copy.

http://www.usatoday.com/money/books/reviews/2005-07-25-buzz-marketing_x.htm

Very cool review of the book Buzzmarketing

pearl100
Newbie Poster
3 posts since Jul 2005
Reputation Points: 10
Solved Threads: 0
 

Nice book.

noex
Newbie Poster
11 posts since May 2005
Reputation Points: 10
Solved Threads: 0
 

sounds interesting may be a good read

mddv
Junior Poster
174 posts since May 2004
Reputation Points: 10
Solved Threads: 2
 
Found this in Monday's issue of USA Today: In 1999, while working for Half.com, a start-up Web marketplace, Hughes got tiny Halfway, Ore., to temporarily change its name to Half.com for a fee. He put advertisements on the backs of fortune cookies and in New York City urinals. "Don't piss away half your money; head to Half.com," read the urinal copy. http://www.usatoday.com/money/books/reviews/2005-07-25-buzz-marketing_x.htm Very cool review of the book Buzzmarketing

We do not appreciate affiliate links on this forum. Please refrain from doing it again.

pulse
Posting Whiz in Training
227 posts since Aug 2004
Reputation Points: 11
Solved Threads: 0
 

I don't think that URL has an affiliate link in it, does it? Amazon links are always messy.

cscgal
The Queen of DaniWeb
Administrator
19,421 posts since Feb 2002
Reputation Points: 1,474
Solved Threads: 229
 
I don't think that URL has an affiliate link in it, does it? Amazon links are always messy.

The one you are seeing in that post is the one I changed from that affiliate link which was posted there. His/her link ended inusername-20. That's how affiliate links on amazon are. :)

pulse
Posting Whiz in Training
227 posts since Aug 2004
Reputation Points: 11
Solved Threads: 0
 

Ah, alright :)

cscgal
The Queen of DaniWeb
Administrator
19,421 posts since Feb 2002
Reputation Points: 1,474
Solved Threads: 229
 

This article has been dead for over three months

Post: Markdown Syntax: Formatting Help
You