Mark Hughes - Buzzmarketing Book

[pearl100]

Found this in Monday's issue of USA Today:

In 1999, while working for Half.com, a start-up Web marketplace, Hughes got tiny
Halfway, Ore., to temporarily change its name to Half.com for a fee. He put
advertisements on the backs of fortune cookies and in New York City urinals.
"Don't piss away half your money; head to Half.com," read the urinal copy.

http://www.usatoday.com/money/books/reviews/2005-07-25-buzz-marketing_x.htm

Very cool review of the book Buzzmarketing

[noex]

Nice book.

[mddv]

sounds interesting may be a good read

[pulse]

Found this in Monday's issue of USA Today: In 1999, while working for Half.com, a start-up Web marketplace, Hughes got tiny Halfway, Ore., to temporarily change its name to Half.com for a fee. He put advertisements on the backs of fortune cookies and in New York City urinals. "Don't piss away half your money; head to Half.com," read the urinal copy. http://www.usatoday.com/money/books/reviews/2005-07-25-buzz-marketing_x.htm Very cool review of the book Buzzmarketing

We do not appreciate affiliate links on this forum. Please refrain from doing it again.

[cscgal]

I don't think that URL has an affiliate link in it, does it? Amazon links are always messy.

[pulse]

I don't think that URL has an affiliate link in it, does it? Amazon links are always messy.

The one you are seeing in that post is the one I changed from that affiliate link which was posted there. His/her link ended inusername-20. That's how affiliate links on amazon are. :)

[cscgal]

Ah, alright :)