I offer a service to people that is kind of like a resume profile service. A person can pay a monthly, quarterly, or yearly fee to post a resume of their work on my site.
If your service really is for posting resumes, I imagine that you'll get eaten alive by the big fish in that pond. How will your site compete against monster.com, guru.com, and the 100 other sites that are similar, and FREE? I guess I'll have to trust that you have some differentiating factor that gives you a legitimate edge. But it sounds like you're in for an uphill battle.
I was wondering if people could tell me what the smartest method would be to get it going and to look like it is popular. I was thinking of offering about 20 people a free subscription to my service just to get some resumes. Then it will look like it is moderatley popular to new visitors.
I guess if you're in a super-small niche, 20 might be reasonable. If you're taking resumes from all-comers, you might have to do a lot more than 20.
I might do this: the first 100 signups get a month free, and then every month after that, hold a contest, giveaways, or some kind of promotion. The trick is to get people in and using the system, and then after they've enjoyed the system for a few weeks, charge the fee. In fact, now that I think about it, that might be my approach. I'd let
everyone signup for a free 30 days, with automatic billing after 30 days, unless they cancel first.
-Tony