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I definitely agree that one way targeted links are simply the best. This is especially true if you can get links within body content instead of in the footer or something.
Still, I've found even footer links to be most effective for me! 
Offline Actually, you are quite wrong. Reciprocal linking is where SiteA links to SiteB and SiteB links to SiteA. What I am talking about is where SiteA links to SiteB and SiteB links to SiteC and so forth and so on (no sites point to each other). That is one-way linking and is the most effective linking that can take place to increase PR.
Avalon
Offline My misunderstanding. I was under the impression that the homepage link you mentioned was the reciprocal link.
No problem. Basically the idea was to create some system / network to get one-way links. I have a couple sites that do well, but manual link exchanges were killing me as far as time goes (and often not getting responses back). So... tried to come up with some way to get one-way links. Once I figured it out, it made sense to just put it out as a site for people to use. Free Links Direct isn't for everyone, but I really do see potential in it and think it will be a success! Time will tell, but so far got 3 times the sign up I've expected since opening the site two weeks ago! Offline 
