Hi,
Well, make sure that you are busy in there. If you have to create conversatiosns, well why not. You want there to be new recent postings everytime a visitor comes to your site.
You could set one part of your forum aside for people to promote their businesses, spam and worry free. That should bring in some people. Also, try Google AdWords, if you can invest a little money $100 or so, and you do it carefully, forums are a popular search on the internet.
Lastly, keep promoting your forum in your signature while you visit other forums, and contribute a lot to other discussions. Good luck,
Paul-Marc