I have a site/blog about running shoes. It have shoes posts with shoes description and affiliates links, and other posts with excerpts of shoes reviews (of course with the link to the article source).
Last two weeks I had a query for a shoe model on the google first page (3rd place) that gives me a lot of visitors. Now it isn't anymore on first page.
Now I'm looking for some ideas to do some promotion of the site, but mainly looking for some new content for the site that could bring some additional

Thank you,

Pedro Cardoso