We all know that traffic inevitably goes down during the summer months and the weekends. However, I'm confused as to exactly why this is. And, of course, by understanding why, I could perhaps help improve the situation for my site.

During the weekends, for example, I understand that people go out and live. But wouldn't all those people who worked all week spend time surfing the web at home? I would think they WOULDN'T have the time to surf the web during the work week?

As for the summer, I understand traffic would go down for, say, the C++ forums, as people aren't really taking too many C++ summer courses as compared to during the year - and other computer / academic courses they might need assistance with. But other than that, do people really use computers that much less during the summer? I would think that, especially for the I.T. professional, the summer is the best opportunity to catch up on the latest trends?

Traffic fluctuates here soooo much during those times I would really like some help improving the situation. Any ideas?