The cool thing about SEO is that it is constantly changing. For instance, Google and Yahoo just changed their algorithms last week. They were left in stasis (or as close to it as possible) for a couple months and people thought they figured them out. Now, it is time to do some deduction to find out how to optimized for the new rules.
Just read several SEO forums, read articles, read Blogs from SE companies like Google and Yahoo, and compile the practices together to your own form of SEO.
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