Link exchanges is good way to increase your site’s Link Popularity. But do look out to which sites you exchange links with. It is best to exchange links with related sites that have a high Search Engine Ranking with quality content.Look in directories such as Google’s to find sites that have your keyword. You will find a lot of sites with link pages that do link exchanges with other sites. Simply visit their site and ask for a link exchange. A search for “yourkeyword submit site” will list out hundreds of websites to exchange links with.

check these urls:
http://www.johntp.com/2006/07/26/how...nk-popularity/
http://www.addme.com/newsletters/issue298.htm

In short, gather more quality backlinks.

Participating in forums and blogs such as daniweb is another way to increase your websites link popularity as you get signatures where you can provide links to your websites. Of course it is crucial that you participate meaningfully and leave genuine responses to posts. It is improtant to add value to the forum and blog if you are using this method of link popularity. There is no room for spam which is taken quite seriously.

You can increase Links through Directory Submission, Commenting on others blogs, Link Exchange, Participate in Forums (Use your site link with a nice anchor text on the signatures of Forums), etc…

1. Write good articles in blog sites and give few references of your links with in that article.
2. Keep providing good content to your site visitors. Try to keep them busy on your site. If possible create forums, news letters, blogs etc.
3. Subscribe for Google adwords program to drive traffic towards your website.

Increase your link popularity by that-
# By link submission to high pr sites.
# By forums posting
# by Creat a blog by self content
# submitting to social bookmarking
# To creat a thread/tropic in a forums and etc.

Practice more on link building. In this way, you can generate more traffic, popularity and backlinks as well.

Link popularity can be increased by
>Article Marketing
>Bringing backlinks from high page rank websites.
>Creating internal links among the related articles on your site
>Active participation to forums and blogs as and when needed
>Video Marketing,Social Bookmarking can help you to increase link popularity.