a higher rank means you have more links and hence more traffic coming to your site. This benefits your business as you will then get potential clients.
That is so untrue. Most links built in an effort to attain higher PR aren't meant for people to click at all. Having more useless links than your keyphrase competitor does not mean you'll gain a larger volume of traffic to the web pages than he, nor does it mean gaining more business for the owner.
In order to get qualified visitors (people looking for your product or service and finding you in their search results) web pages need to rank highly in the search engine results pages for keyphrases that people are searching for. PR has very little to do with where the search engine positions web pages. PR is only one factor in a thousand that the search engine uses to determine which are the best webpages for a search.
Qualified traffic is what makes the telephone ring. Gain qualified traffic in an honest fashion (by optimizing your webpage elements and its content) and you'll sleep good at night.
canadafred
SEO Consultant
1,021 posts since Feb 2006
Reputation Points: 192
Solved Threads: 28
I think you are talking about google page rank. Getting high google page rank is all about the inbound links you have. But a high google page rank does not mean that you will be at the first page of search engine. Concentrate more on SERP's then page rank. But high page rank can give you good advertisement and you can cash high page rank in different ways.
jrafique
Junior Poster in Training
85 posts since Dec 2008
Reputation Points: 10
Solved Threads: 0
Higher Page rank is mainly used to get huge traffic and attracts webmasters to link to your site. Probably, if the visitors are more the business you will get more.
Robdale
Practically a Master Poster
631 posts since Jan 2009
Reputation Points: 61
Solved Threads: 5
Very True... Page rank doesn't matter, if you rank well in SERP then definitely you will get enough visitors for your sites.
Robdale
Practically a Master Poster
631 posts since Jan 2009
Reputation Points: 61
Solved Threads: 5