The anchor text is a hyperlinked words, the words when you click on the link. It gives your visitors useful information about the content of the page you're linking to. It also indicates search engines, what is the page about as well as it helps to gain rankings in search engines, especially in Google.

It is also good to use a mix of keywords and use variations in anchor text. Stuffing anchor text with repetitive references of the same keyword can be seen as spam by search engines and avoided as far as possible. It is best to be safe as there is a thin line between genuine optimisation and spam.

Anchor text for inbound links is one of the most important factors in SEO, its enhances the relevance of the targeted Page. It's important to make the most out of your link by choosing the right anchor text, just having links is not the only factor to consider, What the link text says is very important, so therefore, the link text is an important indicator that tells the search engines what your page is about.

Hi,

And it's also a critical part to choose right keywords to use as anchor text to get good ranking on our primary keywords.

It should still be all very realistic though ... If every link you have all has the same anchor text, it's going to look like you bought the links, and not like they're natural. You don't need links ... you need natural links.

Also you should optimize the landing page determining the relevancy of that pages to the keywords you're using within your anchor text.

Anchor text is the visible word on a clickable link. It is very important to SEO bec. it is a concise description of the linked webpage.

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