Well pagerank is just a numerical representation of the number of incoming links that you have from trusted sources (the more trustworthy, the more weight they carry, and link love they give). However, to rank really good for a particular keyword, you should have incoming links whose anchor text reflects that keyword as well as that keyword represented (although not too artificially) on the actual page itself.
cscgal
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... However, to rank really good for a particular keyword, you should have incoming links whose anchor text reflects that keyword as well as that keyword represented (although not too artificially) on the actual page itself.
... and it should be noted that it is always most rewarding not to continuously repeat the same keyphrase all over the Internet but to diversify the keyphrase list using word variables, synonymous word phrases, prefixing, abbreviations, capitalization, pluralization, altering verb tenses etc.
Now, this type of SEO work need not have to originate exclusively from outside web sources. Link value comes internally too; by effectively deploying, from within a web site's own webpages, a well-structured internal linking strategy.
canadafred
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