Correction - Buying and selling links for the purpose of increasing your PR is a violation of Google's guidelines.
You should buy links on pages when the subject is relevant, the audience is your site's target audience, and the link is prominent enough on the page to generate enough traffic to your site that it provides a decent return on your investment. If the link just happens to be a static link (i.e. not through an ad server / redirect URL) then all the better, it's possible you MIGHT get SEO benefit from it or you might not. But don't buy a link solely counting on it or not. And don't put any weight into whether or not the link is nofollowed when deciding whether or not it's a good investment.
Last edited by cscgal; Jul 13th, 2009 at 1:01 pm.
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