Also, while talking about the importance of quality content, get the keyphrases into image-names.jpg, web-page-names.php, image alt and anchor title attributes complete sentences, Headings, Titles, Descriptions, internal links etc. As mentioned previously, avoid excessive repetition of the keyphrase; use Keyphrase Dynamicability (vary prefixes, suffixes, use plural forms, abbreviations, synonymous keyphrases etc.).