aswettle, you hit it right on the nose. Another important thing to watch out for is 'code spamming'. Perhaps your page has a lot of different products and services to offer, for example, and you want to include everything you offer in your keywords. BIG MISTAKE! Try to be specific and keep it under about 10 keywords. Have you ever seen a page in which the webmaster chose to include every word on the site, random words that are frequently searched, or the same set of words arranged every way possible (i.e. 'hot blondes' 'blondes hot' 'hot babes')? This will destroy your PR and put you at the bottom of the list for the keywords you should REALLY be aiming for. Find a few keywords you'll be frequently using in your content and go with it.


P.S. Long time, no see, dani. I'm not really back online yet, I'm just searching for some answers for a problem I'm having with my system (I changed my password when I was drunk and now I can't remember it...furthermore, I'm running a copy of XP that wasn't entirely 'store-bought' and I can't reinstall due to the lack of an XP disk.) What a mess! And I just bought Half-Life 2!!!

i doubt google judges by meta tags as far as what ive heard.

and as i read earlier, keywords within the website and externale traffic are i think the keys to good ranking. my opinion only.

Surely the pages are ranked purely on the Pagerank. The Pagerank is the stationary distribution of the Markov Transition Probability matrix which is derived from the connectivity matrix (which pages link to which other pages).

I don't think pages could be ranked purely on pagerank. Relevancy has to of course be more important - along with backlinks that use the keyword as anchor text, keywords in the page title and in <H1> and <H2> tags, etc. Right?

My theory on how it works (more of a conjecture to be honest) is that the documents containing the words (as meta keywords and in the document text) in the search are selected, then are ordered on the page purely in terms of Pagerank.

I reserve the right to disagree.

According to Danny Sullivan of Jupiter Media - editor of SearchEngineWatch.com, Google ignores meta tags. Yahoo uses them, and Teoma unofficially. This is current as of SES Conference New York, March 3, 2005.