The biggest difference between SEO and SEM is organic vs paid.
SEO = Search Engine Optimization
SEM = Search Engine Marketing
SEO = you can enhance SERP results by tweeking chances on your website
SEM = its all about paid marketings, PPC, banner ads, any paid drivers that help bring traffic to your website.
I encourage you to search on this forum and you will find a wealth of insights.
InsightsDigital
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The biggest difference between SEO and SEM is organic vs paid.
SEO = Search Engine Optimization
SEM = Search Engine Marketing
SEO = you can enhance SERP results by tweeking chances on your website
SEM = its all about paid marketings, PPC, banner ads, any paid drivers that help bring traffic to your website.
I encourage you to search on this forum and you will find a wealth of insights.
After this post, all of the other explanations were pretty much trying to say what this post said in a different way.
MktgRob
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What should one look for in a site designer for maximum Seo and Sem?
What does Serp stand for?
In terms of what a site designer should bring to the table to provide maximum SEO and SEM is a basic understanding of both concepts. Beyond that, unless the site designer is also writing the content for the site, they are only involved in the technical side of things. Otherwise, the person or persons writing the content for the site will have more impact on the SEO and SEM as they are responsible for righting engaging, keyword-rich content that will attract visitors and keep them on your pages.
SERP stands for Search Engine Results Page and it is basically the list of sites you get when you search for a specific keyword or term. Many people are fixated on high SERP position but I and many others advocate focusing on the quality of your content rather than designing your page for maximum SERP results.
MktgRob
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Many people are fixated on high SERP position but I and many others advocate focusing on the quality of your content rather than designing your page for maximum SERP results.
Great comment,
comparing current search results with the practices of prior years, and looking at the wayback machine
there are huge changes in algorithms used,
it wont be long till pages designed solely to maximise SERP are a negative impact and lessen SERP
almostbob
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I really had no idea about SEM so far....thanks guys.
Angela12
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