Google definitely favors links that are part of sentences and phrases as opposed to standalone. The best way to do it is [html]<a href="http://www.mysite.com/">keyword</a> service for free[/html] Notice how it's a phrase or sentence with only the keyword hyperlinked, so as to not dilute the keyword value in the link. It also makes the link more natural sounding, and not appear like a sponsor.
If I were to advertise a site that sold widgets, I might do something like [html]Cheap <a href="http://www.widgets.com">widgets</a> for sale[/html]
Administrator
Staff Writer
Reputation Points: 1422
Solved Threads: 162
The Queen of DaniWeb
Offline 13,645 posts
since Feb 2002