These search algorithms are getting very smart and optimizing your site for content is the best strategy. Always ensure you practice White Hat SEO.
InsightsDigital
Posting Virtuoso
1,761 posts since Jun 2009
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Just another way to look at it ...
It is always best to work with what is within your control, your web site and all its webpages. By focusing on the on-site ranking factors and enhancing the visitor's experience you'll never have to concern yourself with manipulating the off-site ranking factors (backlinks essentially). Keep focused on deploying high caliber optimized content and ultimately your work will overpower even the mightiest, trendiest link schemed, artifially pumped up mediocrities. Your web pages will (usually quickly) rank amongst the top keyphrase competitors and they will sustain themselves naturally. Quality backlink will come on their own or they won't come, this is irrelevant when you stay concentrated on developing a quality web presentation.
canadafred
SEO Alumni
1,130 posts since Feb 2006
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Having good content on the site is the glue that will create a stickiness with your audience - you want to make sure your site keeps this coming!!!
InsightsDigital
Posting Virtuoso
1,761 posts since Jun 2009
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Solved Threads: 9
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