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Sep 11th, 2005
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Optimizing a homepage

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We all talk about search engine optimization and often times repeat the same things. Make your keywords a certain density, etc.

What about methods to optimize your index page to lure visitors to explore it and stay, instead of just walking away after 30 seconds of reviewing it?

You can optimize your page for search engines all day long, but if the content structure is not good on the index page then no one will ever get past that first page.

What do you think are great tips for optimizing your index page to lure people to explore what your site has to offer?

I have read that many visitors are unsure of what will happen when they click on a site's various links. So, a good method to help your visitors know what they are getting is by having a link and underneath of it having a short description of what information will be found when clicking on the link.

For example:

About Us
Learn about how we got started and read our mission statement. You will learn everything you need to know about us and more!


This is just one example of a way to lure customers to explore your website instead of walking away. What can you think of?
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hockmasm is offline Offline
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since Sep 2005
Sep 11th, 2005
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Re: Optimizing a homepage

That's a great tip. Sometimes a simple navigation bar isn't enough. I also like to get my visitors to our site directory as soon as possible. I have used your method of descriptive linking to the site directory, and now I know our visitors will see everything we have to offer--especially since our site is so large.
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pctechbytes is offline Offline
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since Sep 2005
Sep 12th, 2005
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Re: Optimizing a homepage

i never realized how beneficial descriptive linking is. there are tons of sites without it and i never know where a link is going to lead!
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hockmasm is offline Offline
27 posts
since Sep 2005
Sep 13th, 2005
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Re: Optimizing a homepage

First and foremost focus on your users, not the search engines. Search engines don't buy things, post on forums, or make conversions.

Make your homepage attractive and user friendly, while sprinkling your keywords in your title tags, header tags, directory names, and file names.

Optimize your page by keeping graphics to a minimum, so that load time is quick - even for those surfing at 56k.

Text should outweigh HTML code.
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jewboy is offline Offline
252 posts
since Feb 2005
Oct 29th, 2005
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Re: Optimizing a homepage

Try using the keywords in your anchor text. And as SE cannot read graphics, try to include brief keyword rich description of the image in Alt text.
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sarika_mosaic is offline Offline
17 posts
since Oct 2005

This thread is more than three months old

No one has posted to this discussion for at least three months. Please let old threads die and do not reply to them unless you feel you have something new and valuable to contribute that absolutely must be added to make the discussion complete. Otherwise, please start a new thread in this forum instead.
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